How to Save MySpace

Jun 18, 2009 3,832 Comments by

I wouldn’t bet against MySpace. They attract over 70 million people a month (just in the US), and by most accounts are still one of the 10 most popular sites in the world. They also have a new management team, that’s headed up in part by Michael Jones (COO), the most all around talented internet executive I know.

But they’re clearly headed in the wrong direction, and have been for the last two years. Having grown up in LA, and having started Docstoc down here, there’s a bit of a shared connection.  I know many of their founders and early employees, and one of the co-founders of Intermix (the parent company of MySpace) is an investor.  MySpace has lost the battle as the “place for friends”.  If the powers that be can accept this and move forward with breakneck speed, they will have an incredibly huge opportunity to build something we will all be talking about again.

The following are my 7 Ways on How to Save MySpace

1.) MySpace = Yahoo 2.0: Turn MySpace into the Next-Generation Portal

myspace-jason-011MySpace should not require a login to get into the site, and I DON’T want to see my profile when I do log in. It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics.

• Management will have to be willing to forgo millions in revenue in the short term by giving up the coveted advertising on the login page, to rebuild a compelling user experience
• Take away the primary focus on the logged in home page, on my profile and other users profiles – MySpace is no longer the popular online destination for connecting with friends, but it still is a traffic behemoth
• Get users immediately into valuable content that engages them in the site: featured video, music, news; video, popular trending items in my network

2.) A Micropayment Ecosystem for ALL Digital Goods

myspace-jason-02MySpace Music was an ambitious project, but it was executed moronically. They should have leveraged their relationships with the labels to recreate an ITunes that allows users to listen to songs in full and pay less than $1 a track. MySpace should also have the ability to save my credit card information and with a click of a buy button, enable every user to seamlessly purchase any digital good.

• Music – enable a dead simple player on band and profile pages that allows creators to upload their songs and have users purchase them for any price they set
• Movies – no website has more Hollywood DNA. Work with the studios to have premium Hulu-ish content prominently branded and for sale
• Artwork/Content – let users upload and share virtually any digital content including artwork and documents that they can promote and sell

3.) Local News Online & More Valuable User Generated Content

myspace-jason-03The user generated content on MySpace includes user profiles, updates, blogs and pictures.  MySpace should leverage their users to create millions of topics pages indexed in search engines.  This could also be done by leveraging a partnership (or buyout) of a site like Mahalo.

• Local newspapers are dying all across the country. Rupert Murdoch is quite the fan of newspapers.  MySpace should create thousands of online local newspapers that can be managed by a small team of experienced virtual editors and powered by a community of millions of citizen journalists.
• MySpace should be leveraging editors and their community to create millions of topic pages that can be indexed by search engines and drive traffic. Think eHOW or About.

4.) Court Star Power

myspace-jason-041Who are the evangelists pimping MySpace? Where is their Ashton Kutcher & CNN?  MySpace HAS followers, what it doesn’t have are people excited to promote themselves on their platform.  If MySpace can amass millions of users following celebrities, thought leaders and evangelists, these self promotion hounds will bring everyone else back and keep them engaged.

• MySpace’s attempt to copy twitter with “Status and Mood” was lame and sophomoric in comparison to Facebook’s play.
• Make the Status updates an exclusive benefit that ONLY celebrities and famous people get, and move millions of users to follow those select groups of evangelists.
• Kill the “friends” concept. I’m not friends with most of the people that are connected to me on social networks. There are people mutually connected, people I follow, and people who follow me.

5.) Fuel Micro Jobs

myspace-jason-05The world is flat, but it’s also poor. There are millions of people all over the world and in the US who need supplemental income. Amazon’s Mechanical Turk is an amazing service that that enables the exchange of micro payments for any variety of activity. MySpace should be the conduit for the exchange of billions of dollars, connecting people who need work done with people who need work.

• Leverage a worldwide community to enable a perfect market for outsourcing activities like online research, writing and content review.
• MySpace’s active users on average have less discretionary income than Facebook’s active users. Empower working mothers and folks out of work across the US with the opportunity to make an additional $20 – $500 a month doing various online service based projects.

6.) New Product Releases Every Month & A Rock Star Product Evangelist

myspace-jason-061MySpace has come out with a thousand new features since I started using the site, but most seem to be buried in the navigation structure. The MySpace product management and dev team need to bite of fsmaller projects, get them out more quickly, and make sure they are exposed to everyone visiting the site.

• Have a set date every month where the public knows MySpace is coming out with a new key feature and build excitement and buzz around these releases. Their development process need to be more open and transparent to get the community excited about being part of reviving the MySpace user experience.
• In the early days of MySpace, Tom used to post messages all the time talking about new updates, fixes and features in the site, and even personal notes. MySpace needs Tom to be Tom again – the evangelist always communicating and involving the users. MySpace lost its personal touch, they need it back.

7.) Hustle & Chutzpa

myspace-jason-07I recently finished “Stealing MySpace” by Julia Angwin. The book is an incredible accounting of the history of MySpace.  Anyone who reads it should be amazed at a how a group of founders and dealmakers that were perpetually underfunded built one of the best known internet sites and had the largest financial exit of its time.

They did this because they had Hustle and Chutzpa, and it’s the same DNA th at Rupert Murdoch has. But somewhere in-between it got muddled.

MySpace surpassed Friendster in large part because they were quicker to iterate, they took more risks, and they turned their mistakes into opportunities. They built a fundamentally revolutionary user experience enabling friends to connect online.

But that risk-taking mentality seems long gone. I hope that MySpace is a place I want to start visiting again every day instead of once a month out of morbid curiosity.  I want Facebook to legitimately have competition, so we all benefit as consumers.  Most of all I want MySpace to take their 1000 plus employees & 100 million plus users and take big risks.

MySpace is a giant, and giants don’t quietly fade into ambiguity. They should be killed in glorious battle making a mosterous roar as they fall to a more worthy opponent; or they take their place as an endangered warrior that albeit bloodied and wounded, outlasted all their counterparts and will remain immortalized for generations to come.


About the author

Jason is the Co-Founder and CEO of, the premier destination to start and grow businesses, offering the best selection of documents and content resources. Jason is also the creator of Startups Uncensored the long running and most widely attended tech mixer in Southern California. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. Jason holds a BA from UCSB and his JD/MBA from Pepperdine University, where he was the Student Body President of both Universities.

3,832 Responses to “How to Save MySpace”

  1. Studie Geistiges Heilen says:

    Thank you for sharing this good article. Very inspiring! (as always, btw)

  2. Loren Bawek says:

    śmiał za i szeląga

  3. teenage pregnancy says:

    Many thanks for sharing this excellent piece. Very inspiring! (as always, btw)

  4. pd consultants uk ltd chelmsford says:

    I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.

  5. racing rivals hack says:

    With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My website has a lot of exclusive content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement.
    Do you know any methods to help prevent content from being
    ripped off? I’d really appreciate it.

  6. Minibus Hire Herts says:

    Ha ha… I was just browsing around and took a look at these remarks. I can’t believe that there’s still this much attention. Thanks for crafting articles about this.

  7. avignon festival program says:

    Hey there this is a wonderful article. I’m going to e-mail this to my pals. I stumbled on this while exploring on google I’ll be sure to come back. thanks for sharing.

  8. business from home says:

    I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one nowadays..

  9. investing in real estate canada says:

    Attractive section of content. I just stumbled upon your site and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently quickly.

  10. brow lift San Diego says:

    I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think.

  11. parquet floor tiles says:

    I have been exploring for a little bit for any high quality articles or blog posts in this sort of area . Exploring in Yahoo I eventually stumbled upon this web site. Studying this info So i am glad to exhibit that I have an incredibly good uncanny feeling I discovered exactly what I needed. I so much indubitably will make sure to do not omit this web site and provides it a look on a relentless basis.

  12. health and safety says:

    I like what you guys are up too. Such clever work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site :)

  13. exercise says:


    While checking out DIGG today I found this…

  14. Kasie Freije says:

    By my research, shopping for consumer electronics online can for sure be expensive, although there are some tips that you can use to acquire the best things. There are often ways to obtain discount specials that could help make one to have the best electronic products products at the lowest prices. Thanks for your blog post.

  15. hack de eredan arena says:

    Many viewers ԝere moгe than a littlе disappointed аt tҺe apparent sci-fi theme integrated іnto thіs movie, but а closer loоk at tɦe previous movies ɡive the
    educated individual а bit morе understanding as to why the producers аnd writers decided
    оn sսch an outrageous plot lіne. One Philippine marine ɑlso was killed and tԝo others were wounded in the blast on Jolo island, where thе Americans hɑve been providing combat training ɑnd weapons to Filipino troops battling Abu Sayyaf militants.
    Тhеre iѕ also оne aspect that сan’t be disregarded.

  16. telecharger jeux video says:

    You lost me, buddy. I mean, I assume I get what youre saying. I understand what you’re saying, but you just seem to have overlooked that you can find some other people inside the world who see this issue for what it actually is and may perhaps not agree with you. You might be turning away a lot of men and women who may have been supporters of your weblog.

  17. elado csaladi haz budaors says:

    Great beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

  18. real estate investor website says:

    It is perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or advice. Perhaps you could write next articles referring to this article. I want to read more things about it!

  19. best room for children says:

    I was very delighted to discover this site on yahoo.I wanted to say thanks to you with regard to this wonderful article!! I certainlyloved every little bit of it and I’ve you bookmarked to look into new stuff you post.

  20. interior design ideas says:

    I have not checked in here for a while as I thought it was getting boring, but the last several posts are good quality so I guess I¡¦ll add you back to my everyday bloglist. You deserve it my friend :)

  21. protandim scam says:

    Hey there this is a great post. I’m going to e mail this to my friends. I came on this while exploring on bing I’ll be sure to come back. thanks for sharing.

  22. says:

    I know this if off topic but I’m looking into starting my own weblog and was curious what all is required to get setup?
    I’m assuming having a blog like yours would
    cost a pretty penny? I’m not very web smart so I’m not 100% certain. Any tips or advice would
    be greatly appreciated. Cheers

  23. plastic surgery Fresno says:

    Ha ha… I was just online around and took a glimpse at these reviews. I can’t believe that there’s still this much interest. Thanks for writing about this.

  24. casino en ligne golden palace says:

    I was wondering if you ever considered changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two images. Maybe you could space it out better?

  25. ice age 2 dvd release date says:

    I keep listening to the news bulletin speak about getting free online grant applications so I have been looking around for the finest site to get one. Could you advise me please, where could i acquire some?

  26. car audio systems says:

    Simply want to say your article is as astounding. The clearness in your post is just nice and i can assume you are an expert on this subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the enjoyable work.

  27. website says:

    Your place is valueble i believe. Thank you! …

  28. interior design service says:

    Thanks , I have just been searching for information about this topic for a long time and yours is the greatest I have came upon till now. However, what in regards to the conclusion? Are you certain concerning the supply?

  29. best hotel deals says:

    I have read some excellent stuff here. Definitely price bookmarking for revisiting. I surprise how much effort you place to create this sort of great informative web site.

  30. laminate flooring says:

    I am so happy to read this. This is the kind of manual that needs to be given and not the accidental misinformation that’s at the other blogs. Appreciate your sharing this best doc.

  31. latest mobile technology says:

    I’m not sure where you’re getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful information I was looking for this info for my mission.

  32. arredamenti parma says:

    The very crux of your writing whilst appearing reasonable in the beginning, did not really work very well with me personally after some time. Someplace within the paragraphs you actually managed to make me a believer unfortunately only for a short while. I nevertheless have got a problem with your leaps in logic and one would do well to help fill in all those breaks. In the event that you actually can accomplish that, I would surely end up being impressed.

Leave a Reply