What’s Your Why

Apr 28, 2011 5 Comments by

One of the most common themes I talk about is starting a new business, and among that topic answering the question of Why.  A lot of us naturally ask things in the beginning like “what should I do” or “how do I do that”, but those aren’t the most important questions to ask.  Here is my explanation of why WHY is the most important questions when starting out.


About the author

Jason is the Co-Founder and CEO of Docstoc.com, the premier destination to start and grow businesses, offering the best selection of documents and content resources. Jason is also the creator of Startups Uncensored the long running and most widely attended tech mixer in Southern California. Before starting Docstoc, he was a partner in a venture consulting firm in Los Angeles where he worked with dozens of startups. Jason holds a BA from UCSB and his JD/MBA from Pepperdine University, where he was the Student Body President of both Universities.

5 Responses to “What’s Your Why”

  1. Kayvan Mott says:

    Love it Jason, very Simon Sinek!

  2. John Pisciotta says:

    Well said. A conversation we have often is , What is the thing that gets you out of bed every morning, and makes your tail wag?


  3. Little Bashbro says:

    Jason, what’s your “why?”

  4. Jon Krop says:

    True that. Without a searing, white-hot “why” powering the core of my venture, it really wouldn’t be that different from standard 9-to-5 drudgery to me.

    Do you think it’s okay for the different members of a team to have different “whys” for the same venture? Or does there have to be a sort of unity of purpose there?

  5. Michel Bayan says:

    Great point Jason. A strong why is the fuel for our gas tanks.

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