Understanding Conversion: Landing Page Optimization

There are 6 critical components to make websites convert, & optimize landing pages:

  1. Have One Objective & One Objective Only
  2. Headlines (copy) Drive Actions
  3. Sell Benefits Not Features
  4. Have a Crystal Clear “Call to Action”
  5. Include Social Proof (press, testimonials, credibility…)
  6. Offer “Risk Free” or “100% Guarantee”

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