Understanding Conversion: Landing Page Optimization

There are 6 critical components to make websites convert, & optimize landing pages:
  1. Have One Objective & One Objective Only
  2. Headlines (copy) Drive Actions
  3. Sell Benefits Not Features
  4. Have a Crystal Clear "Call to Action"
  5. Include Social Proof (press, testimonials, credibility...)
  6. Offer "Risk Free" or "100% Guarantee"
To See the Full Presentation [slideshare id=64086407&doc=landingpageconversion-7goldenrules1-160716164900]

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