Understanding Conversion: Landing Page Optimization

There are 6 critical components to make websites convert, & optimize landing pages:

1. Have One Objective & One Objective Only
2. Headlines (copy) Drive Actions
3. Sell Benefits Not Features
4. Have a Crystal Clear “Call to Action”
5. Include Social Proof (press, testimonials, credibility…)
6. Offer “Risk Free” or “100% Guarantee”

To See the Full Presentation