July 16, 2013 July 16, 2016 Jason Nazar Understanding Conversion: Landing Page Optimization There are 6 critical components to make websites convert, & optimize landing pages: Have One Objective & One Objective Only Headlines (copy) Drive Actions Sell Benefits Not Features Have a Crystal Clear "Call to Action" Include Social Proof (press, testimonials, credibility...) Offer "Risk Free" or "100% Guarantee" To See the Full Presentation [slideshare id=64086407&doc=landingpageconversion-7goldenrules1-160716164900]