What should the core values for our company Lasix and hypertension, be. Being a HUGE comic buff, I took this as the opportunity to frame our mission and values within the metaphor of an epic adventure. So here is the list of our core values, based on 10 Lessons Startups Can Learn From Superheros. (substitute "Superheros" for "Your StartUp Company")
Like Batman, you have to keep pressing on to the very last breath. Challenges are overcome by wholeheartedly committing to unrelenting persistence.
There are no excuses if you don't save the girl from the burning house, lasix and hypertension. There are just results, not reasons, you either save the day or you don't. Gray area is for Kafka not comic hereos.
Flash is the fastest and we all know it. , aldactone lasix. Lasix and hypertension, If you're the back end developer, you are the best developer in the world, and everyone on your team knows it. Let great talent excel in areas where their superpowers are most needed.
Captain Marvel may be a cheeseball, but he knows what he stands for. Startups die when they are not clear on their mission.
Superheros have flaws, every member of your team will also. The goal is not perfection, it's the pursuit of perfection, lasix and hypertension.
Don't do it because you want the attention.
If you do it right, you'll get it anyway
Superheroes help people by solving problems. Startups should be obsessed NOT with themselves, but with how they are going to help other people and solve their issues.
You always have to have each other's back. Lasix and hypertension, Its you vs. Potential toxic side effect for lasix, the world and brining together your own team of superheroes, and the mutual respect, loyalty, and camaraderie of that team is vital.
No matter how super you think you are, you're strength comes from your character not your talent. Be courageous, be respectful, be honorable, be selfless.
The same effort it takes to start a lemonade stand or college club, is the same raw effort it takes to change the world. Your goal is not to build a product or get traffic... Your goal is to accomplish the most amazing feat imaginable, cats lasix. Make the Product, Save the World.
And here is a presentation I gave on the topic with the presentation:
The 7 Ways to Get (unpaid) Traffic on the Web “If You Build It…They Will Come”, may work for historical baseball ghosts, but it’s not a strategy you can rely on when starting an internet company.Driving traffic to your website is a formula that can be reverse engineered. Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door.There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) Search Engines 2.) Referring Traffic / Press 3.) Social Media 4.) Online Partnerships / Distribution Deals 5.) Refreshing Content 6.) The Viral Loop / User Email 7.) Solve a Personal Compelling Need Search Engines – Google, Yahoo, MSN, ASK redirect billions of searches everyday.Search engines have the potential to drive millions of visitors to a given site.Wikipedia and About are two of the most popular sites on the web, but the majority of their traffic comes from referrals from search engines, not people going directly to their site.To make sure your site is optimized for search engine traffic: 1.) Each individual piece of content should have its own distinct URL(title tag), and a unique title (H1 tag) for the page that search engines can read and index.2.) Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“name of your site.com”.The more pages indexed, the more traffic you will get. 3.) Get more websites linking to your various content pages.Once you get your pages indexed by search engines, you want them to show up as high as possible in the results.The two most important variables to make sure an individual piece of content ranks high in search results are 1) how many inbound links that page has from other websites and 2)the amount of traffic that page gets.
Helpful Resources about Search Engine Traffic: 68 Helpful SEO Tools
Referring Traffic / Press The web is interconnected, and traffic flows between sites that interlink.The more sites that link to you, the more sustainable traffic you build overtime. The type of sites that might link into you are blogs, traditional press online, forums or bulleting boards, or content rich sites that are focused on a similar topic.To make sure you maximize the potential for referring traffic:1.) Create a target list of blogs that could cover your product or content. You can search Technorati to find the most popular blogs on the web across various categories.Make sure to reach out to bloggers personally and build a relationship.Leave comments on their posts, link to them from your site… do that and when you approach them to write about you, you’ll find a welcomed reception.2.) Make a list of 15 similar websites.Track all their online press in major publications such as the WSJ, NYTs, BusinessWeek Online, or more specific trade publications.Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook.Follow up with compliments on their writing and get some emails going back and forth, and then pitch your product or service.Helpful Resources about for Getting Referral Traffic: Top Blogs List (with email contacts)
Social Media - Digg, Reddit, StumbleUpon, Del.icio.us, Twitter.This is a separate segment of referring traffic that warrants its own category. These are sites that are set up to discover content on other sites across the web.These sites are typically geared towards more viral or humorous content, but they can be powerful sources for driving a significant amount of traffic. To make sure you maximize the potential for traffic from social media:1.) Create content appropriate for these sites, each site has a slightly different slant on which type of content is most easily popularized. 2.) Engage in the community and make friends.Most of these sites are based on some type of voting or book-marking system.More community friends = more exposure = more traffic. 3.) Find a way to engage users in other content on your site.This traffic is mostly transitory and has few low pageviews/visit, so in order to maximize its potential, make sure to serve up lots of related content on each of the pages that receive traffic from social media.
Online Partnerships/Distribution Deals –These are harder to come by, but can pay off big dividends.The idea is to get other major sites to integrate some core functionality of your site into their own, as a value ad.One of the best examples was when social news aggregator Mixx.com landed its deal to have its links on all of CNN’s online articles, likely one of the main factors that helped their traffic skyrocket. To make sure you maximize the potential for traffic from partnership/distribution deals:
1.)Get the list of the Alexa or Compete most popular sites on the web, and scan through the list to find any and all web properties that have a crossover with your site.
2.)Widgets, Widgets, Widgets.Wherever possible build a simple, value add, easy to use widget that others can include on their blog or webiste, a la the docstocembed documents tool
3.)Be creative and persistent.This is the hardest category to give specific “how to” advice.These are typically custom deals that take some creativity on your part, relationship building, and a whole lot of patience.But fortune favors those who prevail.
Helpful Resources for Getting Traffic from Partnerships:: Web 2.0 Distribution Deals
Refreshing Content – I go back daily to sites like TechCrunch, GigaOm, Drudge Report, Huffington Post, WSJ, Neatorama,because they have topical, informative, biting, controversial content that is always refreshed. On the web, Content is King. Find ways to integrate refreshing content into the pages people visit most on your site, and you've given them a reason to come back for more. To make sure you maximize the potential for traffic from refreshing content:1.) Don’t use your home page just as a static business card.Put new topical content that updates as often as possible on the home page so there is always something new and interesting to bring people back.
2.) Find ways to automatically generate refreshing content without having to manually edit and input it.For example, how can you show related content or automatically surface the content that is most topical and popular.
3.) If your site isn’t optimized for refreshing content, add that as a component.It might seem overly simple or it may seem to difficult to implement, but just do it, and over time returning traffic benefits will accrue.
To make sure you maximize the potential for traffic from the Viral Loop
1.)Make sure you have a sign up process on your site.Give your users a compelling reason to share a link with friends or import their contacts and send a message.
2.)Awards, Points, Leader board, Recognition, Self-Promotion.Adults still like party games, there typically has to be some notoriety or self benefit involved to get others to promote your site for you.
3.)Have an easy call to action.Don’t put the onus on your users to do all the work.Sure, anyone can copy and paste a URL and send it out to dozens of folks, but how many ever will?Import your users’ contacts, and have easy tools for them to post and share links with friends and across the web.
4.)BONUS: set up auto-emails that go out based on all the users actions.Think of all the emails you get from Facebook, everytime one of your friends does something on the site.Those users aren’t intentionally sending you email, but the items them post, friends they add, events they host, all generate an email that shows up in your inbox and potentially drives you back to the site.
Helpful Resources for Getting Traffic from the Viral Loop: The Viral Coefficient
Solve a Compelling Personal Need – So this is kind of the general catch-all category for “just build a good site that people want to use”, but even this is more nuanced.People come back to sites that solve a personal compelling need.Most of the time, we’re either thinking about Money, Health, or Love (or some derivative).So gear your site around one of these compelling needs and make sure you solve a BIG problem.For example, Pricegrabber lets you find all the stuff you want at the lowest price.Dating sites are the modern day Yenta’s selling love.WebMD tells you what every possible symptom your suffering from could really be. To make sure you maximize the potential for traffic by solving a compelling personal need ask yourself:
1.)If you were the most popular site in your category, would it give someone a reason to come back to the site everyday?
2.)Am I directly dealing with making/saving money, related to health/fitness/symptom reduction, helping people find love/have sex/meet people, am I in the vanity business/do people come to my site for fame?
I don’t claim to have unearthed any amazing secrets to traffic generation.And for anyone in the business of building Internet companies or marketing online, this list of 7 should be very familiar.However, I know from personal experience, many entrepreneurs neglect to take a comprehensive approach to building traffic.
Each of these seven is a piece to the puzzle that makes up your entire user engagement.The goal is to analyze which of these seven areas you may be lacking in, apply attention and effort in these areas to help them grow, and keep working on improving the areas that already work for you.
- Have One Objective & One Objective Only
- Headlines (copy) Drive Actions
- Sell Benefits Not Features
- Have a Crystal Clear "Call to Action"
- Include Social Proof (press, testimonials, credibility...)
- Offer "Risk Free" or "100% Guarantee"