How to Measure & Track Marketing

I’ve been a part of dozens (maybe hundreds) of product launches  And in each of these cases I ask my team to put together a simple. . .

10 Lessons Startups Can Learn From Superheroes

What should the core values for our company be? Being a HUGE comic buff, I took this as the opportunity to frame our mission and. . .

If Politicians Were More Like Entrepreneurs…

I’ve an avid student of american history and politics.  I was the student body president of two universities, worked on Capital Hill,. . .

My 9 eBooks on Business & Leadership

Over the years at Docstoc, I took a variety of talks that I’ve given on various topics around Business & Leadership and we turned. . .

Reprise: The Unintended Consequences of Startups (4 Years Later…)

Seven months ago I sold the company I founded in 2007; seemingly all’s well that ends well.  But, over the years I’ve been very. . .

The BIG Mistakes People Make at Work

Is what you’re doing at work today really the best thing for both your company and for you?  Spare a few moments to gain some work

The 7 “Free” Ways to Get Traffic on the Web

The 7 Ways to Get (unpaid) Traffic on the Web

“If You Build It…They Will Come”, may work for historical baseball ghosts, but. . .

Understanding Conversion: Landing Page Optimization

There are 6 critical components to make websites convert, & optimize landing pages:

  1. Have One Objective & One Objective Only
  2. Headlines. . .

SEO Metrics: How to Leverage Organic Search to Drive Traffic

I gave the following presentation about In-House SEO.  If you look at the 2nd half of the slides you’ll find a set of key metrics. . .

The Top 10 Types of Douchebags in Tech and How NOT to Be One

Whatever else I accomplish in life, I certainly hope I keep my non-douchebaggy status.  Treat each person you meet with respect,. . .