SEO Metrics: How to Leverage Organic Search to Drive Traffic
I gave the following presentation about In-House SEO. If you look at the 2nd half of the slides you'll find a set of key metrics that should be used to measure and track SEO, and the basic building blocks of how to leverage organic search to drive traffic to your website.
[slideshare id=63860559&doc=inhouseseo-160709015343]