SEO Metrics: How to Leverage Organic Search to Drive Traffic

I gave the following presentation about In-House SEO.  If you look at the 2nd half of the slides you'll find a set of key metrics that should be used to measure and track SEO, and the basic building blocks of how to leverage organic search to drive traffic to your website. Screen Shot 2016-07-08 at 7.00.12 PM Screen Shot 2016-07-08 at 7.00.31 PM   [slideshare id=63860559&doc=inhouseseo-160709015343]

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